No Watchmen watches?

Speaking of the Watchmen movie. I can't imagine THIS website is licensed by Warner Borthers to sell products. This goes against everything the graphic novel (and hopefully the movie) wanrs us about society's evils. Keychains? Beanies? Flasks? Sad. I'm seriously hoping the movie studio wouldn't front a lot of movie for this movie's vision, only to taint it with cheap ass marketing. Hope, hope, hope.